A dealer who opens the Padma catalogue and tries to stock all 201 cast-aluminium models will fill a godown and still miss the counter question that walks in on Saturday: “Do you have something for a twelve-inch pillar, black, two pieces?” The first shelf should be short. This note is a starter stocking map — workshop recommendation from real catalogue codes across gate, wall, hanging and pole — not a fake sales ranking and not a promise that every market moves the same twelve heads.
It is not the market road-trip essay, not the builders and societies project brief, and not the IndiaMART note. Those still matter. This is about what to put on the first shelf when you sell cast-aluminium outdoor fittings from Aligarh.
Key facts (TL;DR)
- Catalogue: 201 models in four categories — gate, wall, hanging, pole. Start with ~12 codes, not the full book.
- Trade MOQ: from 10 pieces; 1–5 at retail list (no dealer discount). About four days for ~10 catalogue pieces; 1–2 weeks for larger lots.
- Finish: one finish family per shelf run (antique, matte black, grey) — batch finish from the same coating floor.
- Empty vs glass+LED: both available as specified; say which on the quote. B22 standard; bulb not included unless written.
- Order path: Padma_Catalogue_2026.pdf or catalog.html → WhatsApp +91 70176 62533.
Why twelve — not two hundred
Counter demand clusters. Most walk-ins are gate or wall for a house elevation; hanging for a porch; poles when a driveway or society path is in the brief. A shelf that covers those four jobs in a few sizes beats a wall of lookalikes that differ by two millimetres of ornament.
We die-cast in Aligarh since 1990. Multi-size gate codes (same mould family, several heights) let you answer “small pillar / mid pillar / tall pillar” without twelve different drawings. That is why the starter map below leans on codes that already carry size options in the 2026 pricelist — plus a few single-size walls, hangings and shorter poles that fit a dealer floor.
Starter 12 — workshop stocking map
Codes below are real entries from our catalogue / Padma_Pricelist_2026. Sizes are height × width in inches as listed. Indicative ex-works prices live on the online catalogue and PDF — confirm on WhatsApp before you print a dealer rate card. This is a recommendation for a first shelf, not ranked sales data.
| # | Code | Category | Listed size (H×W in) | Why on a first shelf |
|---|---|---|---|---|
| 1 | PGL 1001 | Gate / post-top | 24×10 / 20×8 / 16×7 | Classic multi-size gate head — covers several pillar caps with one code family. |
| 2 | PGL 1011 | Gate / post-top | 20×10 / 15×8 / 13×8 | Mid-range multi-size; good when the pillar photo is “average city plot.” |
| 3 | PGL 1014 | Gate / post-top | 19×9 / 13×5 | Compact pair option for narrower caps. |
| 4 | PGL 1020 | Gate / post-top | 29×14 / 24×10 / 16×8 / 13×6 | Wide size ladder — useful when dealers see both farmhouse and bungalow caps. |
| 5 | PWL 1073 | Wall | 16×8 | Straightforward wall lantern size for elevation returns. |
| 6 | PWL 1077 | Wall | 16×7 | Second wall silhouette so the shelf is not one shape only. |
| 7 | PWL 1083 | Wall | 15×6 | Slightly leaner wall option for tighter elevations. |
| 8 | PHL 2601 | Hanging | 16×8 | Porch / pergola pendant in a common hanging size. |
| 9 | PHL 2611 | Hanging | 13×8 | Smaller hanging for corridors and lower ceilings. |
| 10 | PPL 5002D | Pole | 14×5 | Short path / garden pole footprint — easier to stock and show. |
| 11 | PPL 5002C | Pole | 30×9 | Mid pole in the same family as 5002D — driveway step-up without a new look. |
| 12 | PPL 2025 | Pole | 48×6 | Taller approach / driveway option when the brief needs height. |
Mix on the floor: four gate, three wall, two hanging, three pole. That mirrors how briefs arrive — gate first, wall second, hanging when there is a porch, poles when there is a drive. Expand later into the rest of the 93 gate / 54 wall / 15 hanging / 39 pole SKUs once those twelve earn their keep. Full range: catalogue.
Finish, empty housing, and batch consistency
Stock one finish family per open carton run — antique wipe, matte black, or grey — so two boxes of the same code do not drift on the shelf. Being a manufacturer helps: same mould, same coating floor. Ask for batch finish on the WhatsApp order when you are filling a dealer wall or a project elevation that will be photographed together. Finish climate honesty (wipe vs body, no fake IP): powder coat and antique.
Fittings can ship empty, or with glass and LED, as specified. Empty suits dealers who glaze and lamp locally or match site electrics. Glass+LED as quoted suits a retail shelf that needs a ready head. B22 is our standard unless you say otherwise. Bulb not included unless the quote writes it. We will not invent an IP rating for your rate card — WhatsApp if a drawing needs an honest body/finish line: architect spec sheet.
MOQ, dispatch, and how not to overstock
Trade lots start at 10 pieces. One to five pieces: retail list, no dealer discount. Around ten catalogue pieces typically leave in about four days; larger lots take one to two weeks depending on quantity. Invoice in INR, ex-works Aligarh; GST and freight extra. Payment on confirmed orders: 50% advance, balance before dispatch. Legal desk, GST and works address: About. Freight: shipping.
Practical shelf math: open with small counts across the twelve codes (enough to show and sell), then reorder the movers in 10+ lots with one finish. Custom lantern sizes still need a physical sample and 50+ pieces — wrong first-stock move. Die-cast poles we make run 2 ft to 15 ft; the three pole codes above are catalogue starting points, not every height you will ever quote.
Catalogue PDF and WhatsApp quote path
Browse online or download the printable book first:
- Open catalog.html or download Padma_Catalogue_2026.pdf.
- Note codes (e.g. PGL 1001, PPL 5002C), one finish, empty vs glass/LED, and destination city.
- WhatsApp Kunal at +91 70176 62533 with codes, quantity and city — or email padmaenterprises55@gmail.com.
Buying from the works rather than a bazaar stall: buy from Aligarh. Why lookalike portal listings are not us: not on IndiaMART.
FAQ
How many models should a new dealer stock first?
About twelve codes across the four categories — the map above — then reorder what moves. Not all 201 on day one.
What is the trade MOQ?
From 10 pieces. One to five at retail list. Dispatch about four days for ~10 catalogue pieces; 1–2 weeks for larger lots. About, shipping.
Empty housing or glass with LED?
Both as specified. Say which on WhatsApp. Bulb not included unless the quote says so.
Where do I get prices and the PDF?
Online catalogue and Padma_Catalogue_2026.pdf; confirm trade rates on WhatsApp +91 70176 62533.
“Stock the jobs that walk into the shop — gate, wall, hanging, pole — not every ornament in the book.”