Architects don't want a brochure. They want something they can put on a drawing without looking foolish in a site meeting.
This is what I send. It has no IP number we haven't measured, and it isn't a PDF that pretends we are a German brand. If your consultant in Lucknow or Dubai needs a one-pager against SKUs, WhatsApp the models and I'll type this against those codes, with a photo of the actual piece, not a render.
Body and finish
Body. Die-cast aluminium, from the works in Aligarh. Not sheet. If it feels like a biscuit tin, it isn't what we make.
Finish. Powder coat, then the antique gold, antique copper, matte black or raw grey on the catalogue. The antique is a wipe. Say so on the spec so nobody expects a two-millimetre plating, and write "powder coat + antique wipe" or you will get a site argument later. The climate notes (salt, dust, door joints, the green stain inside glass that doesn't latch) are in powder coat and antique, and the metal comparison is in aluminium versus iron.
Holder, glass and size
Holder. B22 unless the drawing names another cap (E27, E26 or B15). Glass with LED is a separate line, and the bulb isn't packed unless that line says so. I write empty housing or glass with LED only when that is what the quote says.
Size. Height × width in inches, plus the millimetre line we already print on the site. Measure the cap, not the shaft. Gurugram pillars are often narrower than the photo, so send the tape in the photograph. A head that looks stranded on a narrow cap is a sizing miss, and pillar size to lantern size walks through the seat.
Poles. The shafts we cast run from about two feet up to fifteen. Off-catalogue lanterns need your own sample and a fifty-piece run, and that run is final. Please don't put IP65 on the title block because a catalogue from China did. We haven't lab-tested that number and I won't sign it. If your consultant needs an honest body and finish sentence, that sentence is the email.
Commercial terms we will stand behind
Trade orders start at 10 pieces on WhatsApp, and one to five pieces are at retail list with no dealer discount. Around 10 catalogue pieces dispatch in about 4 days, and a bigger lot takes 1 to 2 weeks. Payment, freight and the commercial terms are on About and shipping, so there is no need to repeat them on every drawing email.
Warranty is twelve months, as a replacement part and not cash. I put the returns page URL in the email so nobody discovers it on the truck. Freight is quoted, not "free shipping" theatre.
Which note covers which job
A title block works best when each job has its own line:
- Gate heads are sized to a measured cap. The tape method is in pillar size to lantern size and the models are on gate lights.
- Wall lanterns need a centre height, not a pillar seat. See where to mark a wall lantern and wall lights.
- Verandah pendants need a soffit and a drop. See how far a porch pendant should hang and hanging lights.
- Poles need a height band and a run. See garden path or driveway, driveway spacing and pole lanterns.
Putting all four jobs in one specification because a template had four rows is how trucks leave with fittings nobody wires. A lantern that isn't a stock size needs your physical sample and fifty or more pieces, so don't count on that for a single-villa drawing. The 201-model catalogue exists so most caps, walls and porches already have a size.
What I attach
The email names the codes you sent, and I attach a photograph from the floor of that casting so the meeting is looking at the piece and not a render. Commercial terms (lot size, the advance, INR ex-works, freight and the twelve-month replacement part) stay as links to the pages above. I would rather the title block pointed at those pages than repeated a rate card that goes stale.
WhatsApp +91 70176 62533 with the drawing title block and the models. The printable book is Padma_Catalogue_2026.pdf. Yogendra still asks what the lantern has to survive and Dharmendra still asks whether the door shuts. Those two questions catch more bad specifications than a logo on the border of the sheet.